Bronzers are great to give you skin that extra bit of colour, just a little bit of a tanned glow! The thing is with bronzers they are better on the face, but don't apply too much at it tends to look un natural.
Using makeup to give your skin that sun-kissed look is like “instant tan gratification.” My advice for applying it is to “use a short, fluffy brush to apply tanned bronzer where the sun naturally hits your face - your forehead, cheeks, nose, and chin - and dust your neck and chest if you're wearing a bare top.” She also recommends gels or cream for a “dewy look.”
When creating a tan with bronzers they are only really good for you face and chest, not so much the body as this tends to come off on your clothes.
I think we all want a golden tan so when choosing bronzer don't go for one that looks too orange, more green based then red as I think this creates more of a golden tan.